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Embargo dates

OK, I get the embargo date thing, although it does seem a little unamerican and disturbing that everybody plays along. But why can't they just tell us when the embargo dates are? And why even have them at all? Why don't the manufacturers just tell the moto-journalists when they're ready for the world to hear about it? What's the point of having the moto-journalists walking around with little "I-know-a-secret" boners for months on end? It's not like we're talking about nuclear missiles and stuff.
 
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