This type of marketing is what differentiates Yamaha from Honda. This is typical of Yamaha to undersupply the market; most of their new motorcycles need to be pre-purchased early in the season. >>At the the bike show in Calgary, Yamaha people were saying I'd have to have a deposit on a new R1 before March if I wanted one.<< This gives them a bit of exclusivity, and may help them retain their value. (anyone have figures?)
This is in black and white contrast to Honda, who floods the market all season, giving their dealers more than they can sell, and forcing them to "blow out" non-currents at wholesale the following year.
I think Honda makes great motorcycles, but it is this market flooding that has made them Number One. As for Yamaha, their undersupplying may be holding them back... but... it may also make their bikes (new and used) more desirable.
This is in black and white contrast to Honda, who floods the market all season, giving their dealers more than they can sell, and forcing them to "blow out" non-currents at wholesale the following year.
I think Honda makes great motorcycles, but it is this market flooding that has made them Number One. As for Yamaha, their undersupplying may be holding them back... but... it may also make their bikes (new and used) more desirable.
