I'm really not a cruiser guy, but I really dig that M50. I don't know why, but it speaks to me, and I really want to ride one. Am I about to be converted? Nah. But I have a feeling my eyes may be opened a bit further.
Oh boy. More ways to buy a black cruiser that looks something like a Harley. If they are determined to go for that look, why not at least go for an extreme look, something like Exile ? Or design some nimble tourer to compete with the Triumph Sprint ? It's not like Suzuki doesn't have sportbike experience.
Dudes, you're all kidding right? as if you've never heard of Suzuki's cruiser line before?
The "Boulevard" line of bikes isn't even CLIOSE to a new line for suzuki. These bikes are all rebadged and slightly modified versions of the Intruders (S83/VS1400, S50/VS800, C90/LC1500), the Savage (S40), the Volusia (C50), and the Marauder 800 (M50) dig? the S83 is a VS1400 with drag bars and the popular sissy-bar delete aftermarket mod. the tool kit is a nice addition, but you should hear te suzi-cruzi faithful whining!!! LOL! the VS1400 brakes are are a weak point, (I know from experience, I owned and rode one for several years), and it's obvious they didn't spend any money on those.
The LC1500 becomes the Monster Volusia! ... the old (and suzi Cruiser line originating) VS800 gets similar mods to the VS1400/S83.
The maurauder 800 recieved the biggest changes, looking at the photos adn specs, it seems that Suzuki made the M50 out of a Volusia, with a sportbike fork and chopped fenders...I have read a rumor that there's an M105 to be released later...hopefully it WON'T be the rebadged KAwasaki Mean Streak that gave us all the Marauder 1600.
all in all, I think it's a weak response to the other metric cruiser lines. All these "upgrades" should have been done in '00 or '01.
LMAO! Roger that! Actually, what we all need is a Transformer bike. Something that stretches out like a cruiser to eat up long, straight stretches, and then compacts down into a carving machine once the droning road turns into some twisty bits. Maybe that will be my contribution to motorcycles one day. Then again, if any of you were fans of the cartoon series "MASK" the motorcycle that turns into a helicopter isn't a bad idea either.
In the long run, this will not work. Someone from Suzuki's marketing department should have read Dexter Ford's piece on branding in this month's Motorcyclist. (Sorry MO, it's an excellent piece.) It clearly explains why a move like this will never amount to more than a mediocre sub-brand and, ultimately, failure.
Hey, it's also a good read for the marketing/branding unintiated among the MOnation. I've been in the ad/marketing business for over 10 years now and I found it very interesting. You'll probably find it moreso.
It also raises an interesting contradiction for our friends at Harley-Davidson and Buell.
I like the idea of a Transformer bike. Even if you had to stop and transform it would be alright. Like this week I want a sport bike. Next week, I want a standard so I pop off the fairings and change the bars and seat. If I want a sport tourere I pop on hard bags etc.
The Cruiser Court of MOtorcycle Management hereby orders the Suzuki Motorcycle Corporation to cease production of any and all motorcycles Suzuki deems "cruisers" in the Suzuki lineup. They are not cruisers; they are not motorcycles; they are all equally hideous; get a frickin' clue.