I agree -- I'm much more interested in the light bikes (upcoming supersingles, Triumph Scrambler, etc.). The Big Zed looks like a halo bike aimed squarely at the sandals/shorts/backwards ballcap crowd. And it's ugly.
What happened with the styling? Isn't it just as expensive to build a good looking bike? That cheese grater glued on the side was poorly thought out (ok, it helps make a black "Z" if viewed from the left side -- big deal). The front end reminds me of that horrible BMW cruiser/tourer thing -- too many holes.
Bottom line: Big Zed looks old, bloated and boring.