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2007 Daytona Stunta Report

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Lucky Charms with Stunta Marshmellows.
Nike "Stunta Shooz" with Genuine Magnesium Strips (Kids sizes 3-10).
Stunta Gum: "Burned Rubba -n- Asphalt Flavas."
Cartoon Network's "Stunta Joe Show."

The ability of corporations to co-opt ANYTHING and turn it into a marketing strategy never ceases to amaze me. If you want to be an "outcast" these days, ride your bike to work dressed in business casual clothes, and take a weekend ride with your kid on the back of the bike. Widespread panic will undoubtably ensue.
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