It's supposed to be the size of an R6. BMW bosses use the Japenese litre bikes as the target, but we all know that the retail target will be in the $20k range for the road-going bike. I suspect the RR all tricked out should be in the neighborhood of a 1098R. Not that BMW couldn't sell a $40k streetbike, but Ducati only intends on building a few thousand to meets FIM requirements. From the press release the Beemer guys think there's a market for more than a 2000 bike run. Good luck on that-guys.