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Did anyone really buy a Blast?

I'd love to see the sales numbers on that baby.
Yeah, a few people did. Most seemed to be very unhappy. There was one infamous owners website that trashed that little bike up, down, and sideways.

Frankly, the "redesigned" 2010 Buell Blast makes pretty good sense to me. That bike was meant to be the "Buell Sportster"--the bike that new riders graduate from when they buy a "real" Buell (or Harley, for that matter). It did more damage than good.

What you're seeing a not-so-subtle repositioning from "America's innovative, quirky, sporty roadbike," to "America's (serious) sportbike." I'd be willing to bet a significant sum of money that this is all part of H-D's youth (buyers) movement and a significant strategy shift. Looks like they're getting more serioius about Buell (now give them their own stores). The Blast doesn't fit, probably never did.

P.S. Notice the new Buell logo. Much more purposeful. I think I like it.
 

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Well, they HAD to give Buell their own stores because most HD dealers refused to sell them.
I think that Buell still doesn't have its own stores in most places. Which means that most Harley dealers are still not selling them.

I once went to a local H-D dealer to try to get a test ride on an XB9. The resident Buell "expert" treated me with suspicion and seemed to think I had never laid eyes upon, much less ridden, any kind of sportbike. He wouldn't let me ride one without a virtual commitment to buy. And he didn't know squat about the bikes. By the way, this was during one of Buell's test ride promotion periods. Goodbye Buell, hello Triumph.

As far as upsetting the guy or gal who just bought (or already owns) a Blast, I doubt they're real concerned about all 60-some-odd of them. After all, they didn't say the bike was crap (although plenty of owners will tell you that), just that it doesn't fit with their philosophy. Although, crushing them into cubes doesn't indicate that they're going to miss them much, either.

Besides, look how much discussion they've sparked over discontinuing a model! It's a pretty effective way of saying that the brand is more focused and committed than ever. I would guess the the potential benefits far outweigh the downside.
 
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