It's interesting that you mention Hundai and Kia in regard to the Yosung. I think what made them palatable to American buyers was that they came out with incredible warranties that were far longer than the competition. It took the quality issue out of the buying equation. If Hyosung wants to become "the next Hundai," I think they should do the same thing. I might put up with some minor design issues, or pick the less familiar brand, if I knew I had 60k or 6 years of warranty.