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Why does this bike exist?

I have no doubt that Triumph is capable of engineering a good bike. I'm just not sure why they keep chasing this segment. From the Bonneville America to the Rocket 3 have any of their cruisers done well in terms of sales volume?

I can see the appeal of high per-bike margins (cheaper components than sport bikes combined with higher MSRPs somehow justified by bigger displacement and more affluent customers) but if you can't sell them, what's the point?

Besides wonky styling in some cases, Triumph is in this no-man's land of cruisers with prices higher than the Japanese and little brand cache amongst those looking for an American ride. Would they be better off sticking to classic-style roadsters and sporty bikes?
 
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