I know of at least 3 or 4 guys that have bought 2 or more brandy-new GL1800 'Wings that were essentially the same - one even bought the same colour........There's no doubt that BMW is eating Honda's lunch in terms of technology and advanced features. And doing it for the same price, or less. But it doesn't matter.
There's a large, core demographic out there that will buy a new Wing and never look at or care about anything else. Every rally I've been to has a big contingent of Wing riders. They show up together, they hang out together, they yak on their radios at each other. Rumor is that they share their wimmen...but that's just a rumor.
It's just like the HD 'Glide riders. BMW could be giving away bikes, it doesn't matter. Brand loyalty runs really deep with these guys. They'd have to give up their riding friends, social agendas, their motorcycle lifestyles, to change bike brands.
Harley's got nothin' on 'Wing-Dings.