Let me back up, I think what you are doing is very cool. I also think you guys are nuts. I first ran across your website when researching "hacks" after the Old Hwy 40 race at Donner.
My point is, insulting the readers or viewers of the media that is promoting your sport seems short sighted and rude. The reason these events have sponsors is because they are going to get media coverage, and the circle is complete.
No harm, no foul. Best of luck.