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The really telling statistic was the one that said the average age of the Harley buyer has risen from 34 in 1987 to 45 in 2002. One way to look at that is Harley's market position is shifting to a middle age status symbol which could be good for their market.

Another way of looking at that is that Harley cannot attract young bikers like it used to and only those people old enough to remember the release of Easy Rider are attracted to HD.

I would be curious to know why the age shift. I would also like to see some kind of market research that breaks down why riders purchase the bikes they do.

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