Three HD comments:
1) How long will HD be able to promote the rebel image when you see so many HDs on the road? How can you be a rebel when you're just like all your neighbors?
2) That being said, I think HD has some appeal to younger customers. I'm 27, and I know many people my age who have bought HDs (VRods, Dueces, old lowriders). The V-Rod is a step in the right direction. How about the Rod's engine in the new XJ9R? I'd be interested if it was under $11k. Okay, never mind.
3) Try to follow me here: HD tries to cultivate an image about returning to your roots, ride what your grandpa rode, etc, even though very few of the current riders have any connection to HD. That's why so many of thier bikes use styling (and to some degree, technology) from the 1950's. Now many boomers are riding, and many of them have young kids. These kids will grow up as HD fans, cause it's what Dad had. Combine this with the fact that they'll probably still be able to buy a bike that looks like the bike they grew up riding on the back of, and I think that might help HD's future sales.
An interesting point in the article mentioned the growth of dual sports. A recent Cycle World shootout had the V-Strom tied with the VFR for best streetbike. With the popularity of SUVs in this country, it has definetly been shown that people want vehicles that can go off-road, even if they never even drive on gravel. Could this segment really explode? I have seen a lot of bumblebeemers lately...
grover750
1) How long will HD be able to promote the rebel image when you see so many HDs on the road? How can you be a rebel when you're just like all your neighbors?
2) That being said, I think HD has some appeal to younger customers. I'm 27, and I know many people my age who have bought HDs (VRods, Dueces, old lowriders). The V-Rod is a step in the right direction. How about the Rod's engine in the new XJ9R? I'd be interested if it was under $11k. Okay, never mind.
3) Try to follow me here: HD tries to cultivate an image about returning to your roots, ride what your grandpa rode, etc, even though very few of the current riders have any connection to HD. That's why so many of thier bikes use styling (and to some degree, technology) from the 1950's. Now many boomers are riding, and many of them have young kids. These kids will grow up as HD fans, cause it's what Dad had. Combine this with the fact that they'll probably still be able to buy a bike that looks like the bike they grew up riding on the back of, and I think that might help HD's future sales.
An interesting point in the article mentioned the growth of dual sports. A recent Cycle World shootout had the V-Strom tied with the VFR for best streetbike. With the popularity of SUVs in this country, it has definetly been shown that people want vehicles that can go off-road, even if they never even drive on gravel. Could this segment really explode? I have seen a lot of bumblebeemers lately...
grover750