Id like to withdraw my earlier sarcastic comments on this one. I actually went to the link on HD's site and found it to be mildly informative. Kind of like HDs new stand on their aftermarket pipes, it looks like HD is trying to do the right thing here and promote the safe and/or socially responsible option. Mind you they are positioning themselves to make some money off of it (with links to the helmet section of their catalog) but, they are still doing the right thing...
Besides, if anyone was going to get more helmets on the Harley crowd, it would have to be the Motor Company themselves.