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Is this a real surprise? Beggio was spending money he didn't have faster than the U.S. government! With R&D, acquisitions, a run at Moto GP (when they should have focused on their competitve superbike) and a host of other frivolous practices, the well was sure to run dry sooner rather than later.



R.I.P., Beggio-owned Aprilia ...
 

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Don't forget that Japanese corporate culture -- and Japanese culture in general -- is not Western culture. There is a business custom known as tobashi (literally "flying") that denotes it is more important to look financially healthy than to actually be financially healthy. In Japan, being the best is honorable, while keeping the books straight is not of the highest importance. Business, after all, is a fairly abstract concept in modern times. If you are perceived as successful, than you are successful.



There could be thousands of Enron-type scandals in Japan, but no one particularly cares if the companies are actually making the kind of money they project. The culture actually encourages lying rather than giving bad news -- I've had first-hand experience with this, as has anyone who has traveled to Japan. So even if hard numbers supporting the idea of not losing money on these bikes are found, there's no guarantee of their accuracy!



And if anyone doubts this, why is the 599 $7k when it uses decade-old technology? Is Honda maybe trying to fill the gaps? Hmmm?
 
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