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That, and you also have to pay for the reasearch and development costs, advertisements/promotions, and all the ones that didn't pass spec.
 

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Re: Have you tried SHOEI RF800/900?

RE: "I don't know if it's overpriced, but I know that you only buy a helmet once"

Helmets do have an expiry date. Most companies recommend you change them around 5 years after purchase or before 7 years since it was manufactured, per Snell specifications, due to deterioration in the shell and interior materials. Better safe then sorry, no?
 

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I'm sure they had to research it at one time or another. :)

Oh, and I almost forgot one of the largest parts of the cost, dealer markup!
 
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