I think Honda races by reflex, but they do not alyways think of the marketability of a series, either in auto or motorcycle.
Honda, almost more than any other company, thinks of racing as a technical development tool, and always has. They will even change racing engineers in mid season just to train a new crop, regardless of the sucess or failure of a season. Don't misunderstand, they want to win, but their strategy is always long term!
Honda can be a strange company, with a unique corporate culture in motorsports. It's essentialy a company of creative engineers with a vision, and has been since the days of Soichiro Honda.