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Similar to the commercial they did in the UK a few years-ago. Only, this one was a teeny-bit more "sanitized", because we wouldn't want to scare the Driving Public out of their trance-like state with images of some poor schlub stuffed beneath a Buick, his brains trickling-out on the pavement though the cracked-open-like-an-egg Helmet......

At least it's something, though.
 

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Should be a national ad. Very similar to the UK, as sated. Well done Cali. Smartest money you've spent in 4 decades.
 

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I remember the one from the UK. It only took, what, four years for the US to start getting on the motorcycle safety train? At least they are starting to get on board.

Here in Delaware, there are billboard with similar messages. I'm not sure of the impact billboards have on the conscious or subconscious.
 
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