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I'd first settle on a model I want. Then shop it hard. Don't be afraid to use the internet to find a dealer willing to bargain. I live in NH and bought a H-D in MA a few years ago and saved myself thousands over the locals. They were tacking on 1,500 to 2,000 on and getting it. If you're willing to go a few extra miles it might pay-off. Also let the local dealer know if you found a better price and see if he's willing to match it. Shop the mfg.'s incentives as well. BMW was offering incredible deals last winter through this summer. Like others have said some dealers just don't move much, others are more motivated. So shop around. good luck