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The release doesn't even mention the financing incentives, which are no doubt the primary reason for the strong sales. I shopped a lot of bikes but the incentives ($0 down, 0.9%, BMW makes the first 5 payments) are what finally prompted me to buy a '02 R1150GS--I would have bought something less expensive and Japanese if normal financing rates were required. I bought my bike in Feb. '03, the month the incentive program expired, and I know for a fact many others did the same, which explains why BMW's sales for that month were triple those of Feb. '02.



So sales are good. But are they making any money?
 

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To be clear then: Because BMW doesn't make a sportbike they are archaic? Kinda like saying Ferrari really should be dismissed because they don't make a SUV, right?



Dude, ride whatever you want, there are plenty of great bikes to choose from (and some of them aren't even BMWs!) but don't spout off about things you don't know. Better yet, take a Beemer for a demo ride some time. Who knows, you might even like it. If you don't, no sweat, but at least you'll be making an informed decision.



As for BMW not making a sportbike, my big 'n heavy R1150GS does an excellent sportbike impersonation, just ask the R1 and 'blade mounted squids I pass every weekend. Doin' a track day later this month . . .
 
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