Sales were REALLY fueled by a great marketing promotion. BMW's 80th Anniversary sales event included 1.9% APR financing on '03 models (0.9% on '02's) and BMW made the first 5 monthly payments for you.
When you got a bike that is 25% heavier than the competition, 20% bigger in mass than the competition, 30% higher priced than the competion and was designed in1990 when... That is archaic.
When you got a bike that is 25% heavier than the competition, 20% bigger in mass than the competition, 30% higher priced than the competion and was designed in1990 when... That is archaic.
A BMW R1100RT 25% heavier than an ST1100 or a Glide, which are its direct competitors? Surely not. 20% bigger in mass? You mean in dimension, I think, since mass and weight are the same give or take the force of gravity, but okay, larger. It depends on the rider's size. Big guys find sportbikes a squeeze: tourers are more comfortable. 30% higher priced? Oh, PLEASE don't start me on this. Prices of bikes in the US are MUCH less than in the rest of the world, except for BMW, who charge the same price worldwide. Outside the US, BMWs are competitively priced, and hold their value better, longer.
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