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68 Posts
Sorry to say, but in the U.S. this won't sell much. Too big a change from current cars crowding the roads. At the very least, it has to go 75 without straining itself. The best market in the U.S. is commuters looking to save big on fuel $ without feeling like they're in something the other cars will crush if they can't see it or it's too slow.
Rush hour on my road (Rt. 7 in VA near Winchester/Berryville) is pretty cutthroat and fast, with a fairly steep mountain. It has lots of traffic heading to the Washington D.C. area in the morning. If you get in the way, unable to go more than 40-50 up the hill, you'll be made to feel like you're about to be flicked off like some annoying booger. And just wait until a massive 18-wheeler parks it's slab of a chrome bumper a couple of feet behind you... I don't care who you are, that's going to be pretty unnerving.
Whatever other uses besides commuting BMW might envision marketing towards won't generate many sales. Economics has pushed the suburbs farther away from the concentrated areas of employment, making the typical commute a longer highway drive, instead of an intracity hop (where this would be much more suited).
While I applaud anyone trying new designs, and aiming towards fuel efficiency, the practical reality of American driving dictates a more gradual change in this direction.
Rush hour on my road (Rt. 7 in VA near Winchester/Berryville) is pretty cutthroat and fast, with a fairly steep mountain. It has lots of traffic heading to the Washington D.C. area in the morning. If you get in the way, unable to go more than 40-50 up the hill, you'll be made to feel like you're about to be flicked off like some annoying booger. And just wait until a massive 18-wheeler parks it's slab of a chrome bumper a couple of feet behind you... I don't care who you are, that's going to be pretty unnerving.
Whatever other uses besides commuting BMW might envision marketing towards won't generate many sales. Economics has pushed the suburbs farther away from the concentrated areas of employment, making the typical commute a longer highway drive, instead of an intracity hop (where this would be much more suited).
While I applaud anyone trying new designs, and aiming towards fuel efficiency, the practical reality of American driving dictates a more gradual change in this direction.
