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446 Posts
Re: How about an 850?
Remember, too, that Luxury companies produce bikes (and cars) with a certain nameplate cachet.
If everyone could afford an S-Class Benz, they would be "perceived" as having less value.
Likewise, part of the "value" for which one pays is the exclusivity. In the case of the 1150 roadster, exclusivity as a "feature" accounts for roughly $2,000. (Sound about right?) In other words, is it reasonable to expect that Everyman would think that this bike with these features and specs should sell for roughly 8k? MAybe 8.5k?
A Sedan DeVille from Cadillac is a Lincoln Town Car with a 6k hood ornament. So why do people buy the Caddy?
Answer that question, and you will know why BMW intentionally prices their bikes out of your range.
Mine, too, unfortunately.
Remember, too, that Luxury companies produce bikes (and cars) with a certain nameplate cachet.
If everyone could afford an S-Class Benz, they would be "perceived" as having less value.
Likewise, part of the "value" for which one pays is the exclusivity. In the case of the 1150 roadster, exclusivity as a "feature" accounts for roughly $2,000. (Sound about right?) In other words, is it reasonable to expect that Everyman would think that this bike with these features and specs should sell for roughly 8k? MAybe 8.5k?
A Sedan DeVille from Cadillac is a Lincoln Town Car with a 6k hood ornament. So why do people buy the Caddy?
Answer that question, and you will know why BMW intentionally prices their bikes out of your range.
Mine, too, unfortunately.
