The show opens (as does each episode) with a bike barreling down a highway approaching a T-intersection and a car pulls out in front of him. Screen goes black save for sound of tire skidding, breaking glass and crunching metal.
Next seen is the "contestant" going over the wreckage in the shop. His mission is to rebuild the bike to its original condition in one month and the bike is his.
Of course none of this 'customizing' will have any practical value. it will be all looks and doodads. The stuff that a real sport rider wants are, for the most part, discernable only to the cognicenti. Ohlins don't look that different from any other suspension pieces, unless you know what the name means. God, I hope they don't start a trend for putting great big labels on stuff so you can't miss it, like happens with clothing a lot of times. I kinda like the whole thing being understated a little bit. (You don't get it unless you're in the club.) Maybe that makes me a snob, but so be it if the only other choice is having my favorite roads choked up with more horse's asses than there are already.
I'm sick and tired of these mamby pamby milktoast wanna be tough guy builders. All of those tough guy copy... I mean, "custom" bikes are so 2005. I'm waiting for something that's truly cutting edge, that will take the motorcycle world by storm. Some builder whose bike says, "Hey! Don't mess up with me!!!" I want to see a chopper with a 7.5 oz gas tank. I mean, why haul around all of that excess weight? Gasoline is heavy, you know? And forget heated grips! I want amped and volted grips! the kind that sent a constant painful charge flowing from your hands to your grounded parts, letting you know you're truly, viscerally alive. How about losing those candyass tires, and runing straight on rims. Rubber is for weenies, and chicks dig the sparks. I'm looking for an eleven foot front end, a diesel engine from a Bobcat bulldozer, and a seat that's made of woven barbed wire, and is only 4 inches wide. Come to think of it, let's have a seat that catches your jeans on fire. Now THAT would be cool.... what? That idea is already taken? oh well. The rest of it is a totally winning combination. If we have Matt Hotch build it, it should sell for about $680,000, give or take. And a name? How about "Hotchulism". That should sufficiently freak out the bastards. I see a 4 hour bike show in here somewhere.
So far, you win and you're at least a runner-up. You get to build your bike in Point Barrow, Alaska and ride it to Tierra Del Fruego (at the southen end of South America) for the debut of a international custom bike show. Have fun and bring extra bunns. With that seat, you're going to need them.