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Triumph Motorcycles has announced that they will not be attending the 2005-2006 Cycle World International Motorcycle Shows. According to company spokesman, Todd Andersen, Triumph feels that the shows are a great opportunity to connect with a good portion of the motorcycle buying public. But, after attending for 10 years in a row, Triumph has decided to take a break this year to free up resources for some new marketing initiatives. "There are a number of exciting new programs we want to try out this year including expanded advertising, promotion and public relations." said Andersen. "By skipping the shows this year, we’ve freed up a lot of our marketing and sales resources to pursue these new ideas."

Triumph has increasingly focused on events where new consumers can experience their products first-hand on demonstration rides. Andersen stated: "We’re upped the ante with our demo truck and improved incentives to our dealers to give demo rides. We encourage anyone who’s interested in Triumph’s bikes to visit their local dealer or attend one of our demo events to try a Triumph first-hand".
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