This seems to be a very good idea at first glance. However, after I watched the mpeg in the article I’m not so sure. I was a witness to a pretty bad wreck involving a friend of mine several years ago. He got hit head on by a pickup truck with a combined impact speed of around 35 mph. (Much the same as one would have if T-boning a car that just turned left in front of you. You know, the “I didn’t even see that motorcycle” syndrome.) In any event, his injuries were consistent with the majority of frontal collisions. Head trauma, broken clavicle, teeth knocked out/shattered and inhaled into his lungs, broken ribs, knee and shin. The most serious injury was obviously the head trauma and his teeth being inhaled. The teeth thing may (or may not) have been prevented/lessened by the use of newer full-face helmets (his was a top of the line Bell at the time). The ribs and clavicle would almost certainly have been prevented or lessened by the use of this device (in itself possibly worth buying it). However, the injury that this thing is supposed to prevent wouldn’t have been lessened at all and possibly may have been exaggerated! As my friend’s body made initial contact with the front of the truck, his head was whipped around the pivot of his neck and slammed into the hood of the truck, which is very typical of a body first/head first impact. This thing looks like it would cause the exact same thing to happen but to a greater extent because of the added leverage caused by the bag hitting an object before the body with no forward restraint to the head and neck! (Watch the first mpeg closely! The dummies head and neck are greatly accelerated once the bag hits then are slammed into the crash object! Ouch!) The only thing that saves you in an auto crash when the air bag deploys is its ability to lessen the g-forces with which your head and neck are accelerated and then decelerated. That only works if it inflates in FRONT of your face! Maybe Dainese can work out the bugs here. But for my money, unless they fix the above issue I’ll just keep wearing my leathers/body armor and ride like the cell phone yapping, kid spanking, granny toting mini-vans and SUV’s are out to kill me. If they get the frontal impact thing figured out then I’ll be the first in line to buy one.