Quote from article -- "In fact, in Europe, the new Triumph even undercuts the competition price wise."
I wonder if this is because of an EU price break on import duties, or just the difference in shipping costs alone?
Anyway, if they could beat Japanese sportbike prices in the states, they would really make a mark. I don't have any hard evidence, but it seems European bikes (all makes) tend to hold resale value a little better than the Japanese bikes. I LOVE Japanese bikes, but you really loose your ass buying them new. At trade-in time they are worth squat! I know Harley riders have always used this line to justify their $20,000 bikes.... but, unless you plan on keeping a bike until you die... trade-in value is a factor. So, if Triumph bikes can compete performance wise with the Japanese, cost the same or less, and hold onto a little more value over time, I think the scale tips in their favor.