They gotta do something to breathe life into Superbike. One can only watch the Big4 parade for so long before boredom setszzzzzzz.........I made this call weeks ago. With the ability to market like no other it was the only right call. I was only slightly wrong in my guess. I thought they'd buy the rights and run the show. They bought the show. I stated before that DMG was the way for Superbike to survive and put it in print in a local magazine, as well. Can't wait for '09 season. Major changes are about to happen and racing will be better for it.