I like it a lot. Probably what the Multistrada should have been all along. Speaking of the Multi, this Hyper'tard seems to share many parts in common, so perhaps Ducati could get it into showrooms without years of development time.
If it does go into production, it would be nice to see a least a little flyscreen, passenger pegs, provisions for optional luggage, and a decent fuel tank range. There is a survey on Ducati.Com someplace (maybe in the Hyper'tard minisite) where you can tell 'em what you think.
I know it isn't really a supermotard, but so what? They had to call it something and it does share some significant styling trends with supermotards and other bikes that also borrow elements of style from that genre, like the KTM 950 Supermoto, BMW H2 (or whatever it is,) and Buell Ulysses.
I like the variety that manufacturers are putting out there. It's great for those of us that want choices (lots of choices) outside of the cruiser or repli-racer boxes. Those are fine boxes by the way, just not for everyone.