Unique small touches? Pro store? Their own "Superbike" blend of coffee? I bet it's not just any old bean either. Windows so we can watch mechanics work? "Yes Ashleigh, that peon is working on a 996 just like I have". It amazes me what kind of garbage people sell but what amazes me even more is that people will actually buy this crap. I wish I had this much disposable income. This goes to show that while Harley is still the number one poser brand of motorcycles Ducati is a close second.