I disagree. When you go to news.motorcycle.com, it's not like you're looking at a bunch of disparate topics, each trying to lure your eyes away from the others. This isn't a newsstand, and it's not designed to catch the eye of someone rapidly flipping channels. (The last thing we need is for MO to start putting flash in the news page.)
If you're here, you came here on purpose. You're here for motorcycle news. The news items are in a plain vertical list, newest items at the top. You start at the top and work your way down, reading the headlines, one after another, until you find one you're interested in reading about in more depth.
The purpose of the title should be to make it easy for people to identify which articles they want to read, and which they want to skip. As I said in my previous post, titles like "Edwards beats the wild cards" just make it annoying to identify the article contents, especially next year, when you're trying to find the 2002 Sugo WSB results.
So, I really do not see any valid argument for putting the race winner's name in the title, and I don't see any reason for the intros that do nothing but harp on the fact that they didn't put the winner's name in the title. Glenn Le Santo often wrote entertaining intros that didn't give away the results. What was wrong with that?