There's also Motor Trend online. Unfortunately, we can't reveal all that we know about their web plans for the motorcycle-related stuff. Still, it is true that they have been spending money working up to a web presence though you'll notice there still isn't one.
As for what the acquisition might mean for their web venture, it's too early to say. Surely they're looking to have some sort of window to the web world, though what form it will take and how extensive it will be are pretty much unknown quantities at this point.
In a surprise announcement today, Primedia declared its intent to combine 17, Motorcyclist, and Guns&Ammo magazine into one consumer publication.
"America, there's a new trend that's sweeping teens everywhere: fashionbikingsportmanship." said Chandra "Speed" Heston, newly appointed editor of "Slightly Underage Motorcycle Shooting Enthusiast", the new bi-monthly from Primedia. "I can't tell you how often I see a teen-age girl riding a high-speed motorcycle applying makeup and practicing her God-given right to protect her home and family from jack-booted government thugs."
The new publication, which will have a record-breaking 92% advertising content, will contain a bizzare gamut of motorcycle, gun and teen-beauty tip articles.
In the first issue, released to the media at the newly opened "Guns n' Harleys" restaurant in Midtown Manhattan, there is an article entiltled "10 Ways to Reload Your Revolver While Applying Makeup at The AMA Superbike Races." Another article gave tips on modifying motorcycle exhaust systems with a shotgun while talking with your boyfriend and finding out what he really thinks about you.
Industry insiders seemed confused and bewildered at the news.
"It's called what now?" remarked Mitch Boehem, former Motorcyclist editor from his new job at PC World. "Have they totally lost their minds?"
"Huh?" said Peter Egan, auto columnist. "It's so bright out here! Where's my Morgan?"
Other insiders were more hopeful. "That sounds good," said Charleton Heston, president of the NRA. "Now we can inspire the vast militia of teenage girls who happen to be gun and motorcycle enthusiasts against those enemies of our God-given freedoms: the dammned dirty apes. Where's my Seconal?"
Alonzo Pitard, Primedia Vice President in Charge of Reducing Content, was extremely upbeat about the future of consumer magazines.
"This is a first step towards our eventual goal of consolidationg every magazine on earth into one enourmous ad. By 2020, we will have no need for staples, as it will just be one long scroll with ads for the one enormous corporation that owns everthing on Earth. By 2025, we hope to just superimpose a slogan on consumer's corneas at birth, so they will always know what to purchase...oh shi*, are you taping this?"
Pitard promised more details would be announced in another new publication, "Advertising, Surfing, and New England Journal of Medicine Bi-Annual".