Posts by pdad13
1 - 5 of 48 Posts
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1,754 Posts
How true it is.
But as someone who's worked for some lazy, unimaginative, trend-milking hacks (and a few good ones too) I'm qualified to add something here.
It doesn't matter how brilliant you are if the client won't sign off on the work. And believe me, there are plenty of marketing people on the client side who don't want to risk their necks by approving something like the brilliant Geico.com "Caveman" spots. Instead, they usually want something that sucks but probably won't cost them them their jobs if it fails. When it does fail, they blame the agency.
But as someone who's worked for some lazy, unimaginative, trend-milking hacks (and a few good ones too) I'm qualified to add something here.
It doesn't matter how brilliant you are if the client won't sign off on the work. And believe me, there are plenty of marketing people on the client side who don't want to risk their necks by approving something like the brilliant Geico.com "Caveman" spots. Instead, they usually want something that sucks but probably won't cost them them their jobs if it fails. When it does fail, they blame the agency.
1 - 5 of 48 Posts
