Well, at least he didn't try to name the company "Indian Motocycle", so I suppose that gives him a bit of a head start. How about another name from the past?
Lessee, "Triumph" is in production and doing quite well, "Norton" is located in Oregon, "Enfield" is still running in India, "Excelsior" is best forgotten in Minnesota. How about BSA? Last I saw they were making cheap optical components in China which seems to me leaves the motorcycle business up for grabs.
"Hardbikes"? And they build rigids? And they have a model named the "Hardrider"? This guy Kirila also founded a fitness equipment company and then sold it. Sounds like this guy likes to get pumped in the gym and likes the phallus. He prolly would be better off relocating the biz to San Franscisco.
I agree. I halfheartedly looked at their website, and sho' 'nuff, thar be a chopper there. As much as I like looking at those bikes, and even would love to try riding one, I keep wondering how much longer this will last and how many more chopper companies will continue to spring up.
Is there any real question about this guy's intentions? Build up the company and sell it to some suckers who think the custom bike business is going to keep growing. Sounds like a plan to me.
Most custom bikes are about as custom as a pair of Banana Republic boxer shorts. Get out the parts book. Order the same junk that everyone is using and bolt it all together. Throw some skulls and flames on it and, voila, a $40,000 "custom" bike.
There's just no depth to this market. How many people can really afford them, anyway? Once the fad subsides, there are going to be a lot of used choppers up for sale (actually, there are already) at a huge loss to the owner and a lot of these outfits closing their doors.