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I don't think H-D sales will suffer much because of Sept. 11. Indeed, anything that's an all-American icon to the point that owning one is downright patriotic will probably see an *increase* in sales unless the economy gets much worse than just a run-of-the-mill recession.
Look for other products to try to capitalize on what H-D has been doing for years, but at least they can't be accused of exploiting tragedy. They've been marketing the same way since the days when you could carry a hunting rifle on a plane and they just asked you to make sure it's unloaded.
Look for other products to try to capitalize on what H-D has been doing for years, but at least they can't be accused of exploiting tragedy. They've been marketing the same way since the days when you could carry a hunting rifle on a plane and they just asked you to make sure it's unloaded.