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You know Buell was so close but they really blew it with the latest bike. It had a great motor and was fun to ride but it was so damn ugly.

The problem when you try to make a bike to appeal to the milkcrate brigade is that it's hard to convince tightwads to spend the dough for a new bike.

People don't buy products. They buy how products make them feel.
 

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Sure he made a good go of it. He also hooked up with some deep pockets to get him started. I think Erik had some good designs and some nice bikes. I always like Buells. He was destined to be a niche guy though, and that niche has been squeezed.
Maybe the Japanese can hire him for some original ideas like putting the muffler below the bike.
 
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