Looks like Buell gained in all areas in the 3 month and 6 month time frames. Not sure what is "hype" when you have 19 years of record profits and are shipping 314,000 motorcycles. I think I'd call that "success", but I guess if their company name doesn't end with a vowel, it don't count, eh?
I've never owned a H-D and likely never will because I like a sportier ride, but you can't argue with this company's success. There is no reason for H-D to invest millions in developing a groundbreaking powerplant--its customer base doesn't want, or care about, such things. The bikes aren't as "bullet proof" as Honda's, but they're much better than they used to be. And they epitomize the American motorcycle mystique for many folks here and abroad. Now, if I could just get one of those guys in arm chaps to wave back at me on the road . . . .
Lets put it this way. Buell is on track to ship 12,000 motorcycles this year. The fantastic, great, perfect VFR only sold 2,000 last year. People consider Buell a failure, and they consider Honda VFR a raving success. Now tell me who is bullshytting who? Who has "hype" and hwo has "facts"? Lots of people ***** that I don't post Japanese profits and sales. Know why? There aren't any. Period. Impossible to find a Honda, Yamaha, Kawasaki, or Suzuki balance sheet for their motorcycle operations. It's all smoke and mirrors. Somebody over there in Japan has to have one don't they? All they ever post is " We sold more bikes than last year". They have no breakdowns as to the American market. Why? Because I have said all along that they make no money here. If they did they would brag about it. Since there is nothing to brag about, they just keep quiet. If anyone reads this and disagrees, find and post a balance sheet from a Japanese company that specifies their motorcycle market. I've looked for many hours and never found one. If you find one, I'd love to see it and will post it 10 times just in case you miss the first nine.
I've owned 5 Honda's and I'll take my Harley any day of the week. Honda's are good bikes but I did plenty of fixing them for one thing or another during ownership and none of them lasted over 33,000 miles without becoming oil burners. My Harley has almost 37,000 of my miles on it and it starts and runs like new. Only tires and routine maintenance and all done by me.
I'm not sure about the other Japanese motorcycle companies, but I know Honda does some sort of annual report for their worldwide sales. I saw a translated copy of it from 2002 or 2003 and according to it they lost money. I've tried to find a copy online but I can't. A stockbroker might be able to, though.
That might be typical of only Honda, though. Within the last two years they've done nothing but way overproduce and then discount every single bike they make. It's no surprise to me that they wouldn't turn a profit. However, one the flipside I'll bet that Yamaha turns a profit, probably mostly off their cruiser line, and maybe Kawasaki as well, since they've got quite a few models that were amortized years ago that still sell decently (Concours, their entire cruiser line, etc.)
First, they make plenty of profit in other areas of the world. Second, they would do it to dominate a market. How else can they redesign a sport bike every 3 years and sell it at the same price? Answer: You can't.
Why Japanese Companies DON'T issue earnings statements.
There is a simple reason why Japanese companies don't report earnings in press releases and it is this:
Foreign Companies trade on the US market in ADRs (American Depository Receipts) not US common stock. Therefore, there is no SEC requirement for them to publicly disclose earnings. Harley Davidson (a publicly traded US corporation) is required by law to disclose its earnings and balance sheet. Comparing Hondas legally required reporting practices with Harley Davidsons is like trying to compare apples to sprockets.
The reason that Harley sends press releases to all the relevant media outlets, is so that Harley can put an intro and footnotes on the numbers that we would be able to get anyway by simply going to the publicly available report. If they didn't publish an immediate Press Release, we would go to the public record and post the earnings report without Harley having the benefit of making their own "Official" comment on the report in the form of a Press Release.
There is no conspiracy or cover-up here, it is just corporations doing business in accordance with the rules that govern their operations. -Sean
Well, yeah. In Honda and Kawasaki's cases, they could afford to do it because they have other parts of their business that are much larger and that could support an unprofitable motorcycle business. Honda, in particular, could just be using its motorcycle business to promote its brand image to sell more cars.
That sounds good, only just because they don't HAVE to doesn't mean they can't. I understand Harley has to to this, but why wouldn't the Japanese companies do it anyway? The Euro companies report sales and profits all the time, and they are under the same rules as the Japanese, right? If they were making a killing here, you know damn well they would get the word out. In this case I still say no words say volumes. I never said it was a cover up, just wondering what the secret is if they are so successful.
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