That's not what they are saying. What they are saying is that they are making their current operations more efficient by reducing the inventory of things that no one wants. Overall inventory will go down, but inventory of parts/bikes that people want and are buying may actually increase.
Yup, you're right. IF Yam gets it right (a big if) a revamped supply chain manangement system should provide for less inventory on hand but a much faster method of replacing popular items. Items that don't see much movement should benefit as they will be able to take advantage of the increased swiftness of the transportation part of the SCM equation. In theory ;-)
"I do not understand how some of these dealers stay in business with such weak service, selection and pricing. "
Small dealers often can't afford to stock large numbers of bikes. If they don't sell as well as the dealer thought, then the dealer is stuck with a bunch of inventory that will cost him money. Instead, they either trade with other dealers whent they need a particular model, or buy one from the manufacturer at that point.
I just read on Motorcycle News that Yamaha was dropping the price on the FZ-1 in Europe. Any news that the same will happen over here? Seems they are trying to match the price of the Honda 916. If I got the exchange rate right, it shoud sale for around $6500 over here if they drop it the same.
That would make it $1500 less than the ZRX1200 and only about $700 more than an SV650 or Bandit 600. Are you sure that wasn't the price for the Fazer 600? (which coincidentally, does come in at roughly $700 more than the SV)
Wait--I'm pulling up stats from web pages and you must have made a mistake in converting currency. In the US, the 919 is priced at $8000--same as the ZRX. The FZ1 is a mere $500 more. Even the much-lower-tech Bandit 1200S is $7400.
They'd compete with the SV650 in the cheap, light, fun, and practical category. Maybe an FZ6 priced at $5999? Base the engine on the 600R instead of the R6 if need be, but keep the cost under 6k.
I mean, that's the only segment I can think of where they must be struggling. If the company is in trouble economically, then there's some internal problems to deal with. Yamaha is doing great in cruisers. R1s and R6s are everywhere. They nearly own the super-standard market with the VMAX and the FZ1. So their tourers are a bit weak, but most US touring riders would just buy a GL1800 or BMW anyway, so I can't blame them for not fighting a losing fight. But I think that they might stand a chance against the SV with an FZ6, if they keep the price down.
They would release the FJR1300 here in the states. I'd buy one. That might help their struggling touring market too (I know it's "sport touring", but the FRJ seems more of a tour-sport motorcycle to me).
How much of the "non-introduction" is force fed and how much is buyer evolution. In Yamahas case, I think they practice self-fullfilling prophesy. I don't believe they have their fingers on the pulse of America like they once did.
Very true. I also think some of their past failures have made them gunshy. During my adventure as the "FJR petition dude," I had a chance to talk to the Yamaha customer service guy assigned to me (yes, they assigned someone to talk to me...I was sort of a pain in the rear . Anyway, he mentioned the demise of the GTS1000 several times. Also, the YZF1000R got great reviews, but didn't do very here (I had one). On the one hand, Yamaha never seems to give a U.S. "Euro" model very long to take root here, and on the other hand, we in the U.S. have not been quick about buying them. Anyway, there are currently lots of once hardcore sportbike riders that arent cruiser types in the U.S. The FZ1 was a good start and is selling well, but it doesn't suit anyone that wants to do some distance. Do we really need ELEVEN different "Star" models? Jeez.
My local Yamaha dealer is a crowed place. First there are the sport bikes then the turing models followed by the best Harley knock offs around. Can't stop there now we have the hunting-farming atv's to walk around, still room for some more? Well, there is watercraft-not just "jet" skis but also, what are getting to be, very large boats. It would seem that they have it all covered, and if that's a problem it's one most companies would like to have. The company I work for is spending major money changing how everything is manufactured, now the mantra of the day is "just in time" the goal is to reduce inventory while at the same time shorten the time it takes to fill a dealer order. We have been trying to achieve this for over five years now. I would think Yamaha is going the same route or just revamping their own "just in time" process.
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