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That can't be right...

That would make it $1500 less than the ZRX1200 and only about $700 more than an SV650 or Bandit 600. Are you sure that wasn't the price for the Fazer 600? (which coincidentally, does come in at roughly $700 more than the SV)

Wait--I'm pulling up stats from web pages and you must have made a mistake in converting currency. In the US, the 919 is priced at $8000--same as the ZRX. The FZ1 is a mere $500 more. Even the much-lower-tech Bandit 1200S is $7400.
 

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If Yamaha really wanted to increase profits...

They'd compete with the SV650 in the cheap, light, fun, and practical category. Maybe an FZ6 priced at $5999? Base the engine on the 600R instead of the R6 if need be, but keep the cost under 6k.

I mean, that's the only segment I can think of where they must be struggling. If the company is in trouble economically, then there's some internal problems to deal with. Yamaha is doing great in cruisers. R1s and R6s are everywhere. They nearly own the super-standard market with the VMAX and the FZ1. So their tourers are a bit weak, but most US touring riders would just buy a GL1800 or BMW anyway, so I can't blame them for not fighting a losing fight. But I think that they might stand a chance against the SV with an FZ6, if they keep the price down.
 

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Here you go

The current exchange rate is 1 GB Pound=1.42 US Dollars. So $5995 would translate to $8512, only pocket change away from the current US MSRP.

Either they were getting gouged before (7795 pounds is $11000!), or motorcycles are more expensive in Britain (I think it's the latter).
 
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