Is it generational?
I just wonder if it is a generational thing (baby boomers) Us Gen Xers and the Yers all have grown up with helmets in all kind of sports bicycles, inline skating, skiing, snow boarding. Even a pole vaulter in the Olympics wore a helmet. In Seattle you have to wear a helmet when you ride a bike, skate board etc. The law is for both protecting folks and keeps EMS costs down. I don't mind giving people choices as long as they take responsibilty for it. Smokers pay for their choice in terms of high cigarette taxes and discrimation for life insurance etc.