Lets stop calling them "Indian", shall we? I don't care if they got the legal right to the name through some highly questionable legal action, they're NOT Indian. Weren't they the "California Motorcycle Company" before?
Anyhow, I agree with the posters above: I'm sure it eats into but doesn't eliminate, their profit margin on the bikes. At $23K? They've GOT to have a higher margin than $1K. So... somebody is willing (and people are) to pay lots of extra money for a Harley clone with big fenders - and CMC donates a grand of each sale to the appropriate charities... good for them. So it might be a marketing gimmick... so what? It's still money to the Red Cross and NYCFD. I may not like the company (and I don't) or their product (it's pretty but still an even more-expensive H-D) but it's a good gesture on their part.
Anyhow, I agree with the posters above: I'm sure it eats into but doesn't eliminate, their profit margin on the bikes. At $23K? They've GOT to have a higher margin than $1K. So... somebody is willing (and people are) to pay lots of extra money for a Harley clone with big fenders - and CMC donates a grand of each sale to the appropriate charities... good for them. So it might be a marketing gimmick... so what? It's still money to the Red Cross and NYCFD. I may not like the company (and I don't) or their product (it's pretty but still an even more-expensive H-D) but it's a good gesture on their part.