[Poser]

I hope they can- let's do a little math:



They have about one for each of 225 dealers. That means 225 bikes, give or take. They pledge $1,000 donation for each bike, if I read the story right. I don't know what their profit margin is, but it is probably not less than $1,000 per bike. And they don't make the donation until the bike sells, so they don't have any negative cash flow from the deal, assuming that they have an adequate margin. Those are high priced bikes. They might have a profit margin greater than $1,000 per bike. So, if they do well by doing good, everybody wins. All the best to them.



That said, they give up a possible $225,000 profit. I don't carry that around as pocket change!

 

[Poser]

Doing well by doing good

Hey, if their marketing department improves their bottom line, improves their image, and gets money to charities that need it, while selling motorcycles to people who are willing to pay the asking price- who doesn't win here?

If everybody gains, everybody is happy, and the motorycle buyers who foot the bill don't feel took, what is the problem? I sure don't see one.