Volvo Ad is misleading too.
I think the Volvo ad is quite misleading. It gives the impression that because of the anti-roll system you can throw this SUV around like a sports car. However, the handling or lateral G force is still limited by the basic design parameters such as center of gravity, track width, tire traction, etc. All the anti-roll system does is stop you from getting to the a predetermined lateral G force limit by applying the brakes individually as deemed necessary by a computer. While this is certainly good for the Volvo driver it may not be good for everyone else.
Imagine another scenario. Volvo SUV driver with cell phone to his ear and a burger in one hand is driving down a mountain road. At one point it gradually becomes apparent to him that maybe he should divert a little larger percentage of his brain away from the conversation and eating to the other thing he is doing driving. But its too late. Hes come in way too hot to a right hand hairpin bend. He drops the burger, brakes hard and yanks the steering wheel. A very clever computer in the anti-roll system performs several hundred calculations in a microsecond and determines that rollover is imminent. It applies the brakes to various wheels and the Volvo is forced to run wider on the turn on a larger radius, thereby limiting the G force and rollover is avoided. Just at that moment, a motorcyclist happens to be coming the other way and is hit head-on and instantly killed. Luckily for the Volvo driver, had he been in his previous SUV, a Jeep, it would have rolled off the road in an instant. And a motorcycle rider would have ridden quietly by not believing his eyes.