Customer satisfaction? Jeez! Next they'll be spouting off about their committment to excellence and all the other TQM blather. Oh, I bet they are ISO 9XXX compliant, too!
I'd like to add a note from L.A. (Lower Alabama), where there are no "dealers". ARAI told me they were working hard to expand their dealer network. Please, Sir; may I have another? If they ever get someone around here that can afford one of each of their helmets, let alone one of each color, I'll perform an unnatural act on the manager, and give them time to advertise it in the paper.
How about this? ARAI, if you really care about Customers, have a program where customers can order a hat from your Daytona warehouse. Let them wear test it. If it fits and they like the color, they send it back (free) and you issue them a coupon that allows them to buy the hat from Chaparral or MAW (my favorite), or HelmetShop. Or their local bike shop. Charge them $20 for the program. If you want to see such a program work, check out the RunAmerica Club at RoadRunner Sports.
If you don't want head mung in the hat, enclose a paper cranium condom.
You'd reach a lot more customers, and you'd probably not spend a heck of a lot. What is the Net on a $500 hat, 70%? Besides, you could sell the "demo" hats when you're done with them, maybe at shows.
Signed,
A guy that has probably bought his last ARAI hat.