Which of the 3 styles a person likes or hates is subjective. I happen to like the S model best, although the paint is something only a designer could love. The R styling never clicked with me, but I know a lot of guys like it.
This bike, to me, fits right in between the FZ-1 and the Bandit 1200S. With an extended windshield from Clearview or Rifle, and a Givi Wingrack, at $7,900 it would be a great bike for me -- versatile, solid, well-finished, comfortable, good performance and ergo's. That reflects how I'd use it; a standard doing light touring, not a standard trying to keep up with the sport bikes.
Whether they should bring them to the states, I can't say. I'd only buy, at most, one, and it's not in the sacred Cruiser-Squid-Dirt triumvirate. But I don't understand why the manufacturers don't market their standards or sport-tourers.