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There's one fundamental part of this equation that has yet to be mentioned (or maybe I missed it). When you subscribe to, or buy, a printed magazine, you have something to hold and keep. When you subscribe to an online magazine the product is not really yours, is it?

I still have old Motorcyclist, Cycle World, and Cycle magazines laying about, but how long would I be able to keep my copy of MO?

When you think about it in this framework, what you're really talking about here is a rental or leasing opportunity.

Unless you plan on keeping a user database full of every page, or "volume/issue", purchased then I don't see the buyer's value in this model.
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