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IMHO you should make some accomodation to...

registered readers who have actually *bought* something from one of your advertisers thanks to MO linking them up (e.g., at least a discount on any fee required to become a member with full privileges). I am now the proud owner of a new helmet at a better price than I could get locally thanks to MO.

To take your speculation one step further, 150 readers who actually *buy* things from your advertisers are worth more to them than 150 million who don't!
 
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