Check out midwest supermotard. There's a whole season of supermoto racing happening in St. Louis this year. The national round will be a blast. I definitely plan on racing in the regional premier class, and I think I'm going to try to qualify for the National points event too. This supermoto thing is really taking off!
Durex sponsorship would be somewhat cool, and would appeal to the majority of the people who watch racing. It's just that Briggs and Stratton are one of the last companies I would associate with racing, and I doubt that most people watching Superbike have a lot of genuine interest in lawnmowers.
Hey now, it was B & S that got me into the two wheeled world! Prior to the racing 80 pumped up mini bikes ruled the scene. I have way to many fond memories of my bonanza framed 4hp B&S powered paint shaker. That thing smoked the old Mini Trail 50's. Still to this day everytime I fire up the lawn mower I get a smile on my face.
Go cart tracks are ideal for supermoto racing. That's what we use down here in St. Louis, the Gateway Carting Club's facility. It's very technical, 9 turns in 1/2 mile, with speeds over 70mph on the straight.
Did you see the nifty Briggs & Stratton twin? 30ft*lbs plus of peak torque. Ought to mow like a champ.
C'mon... you know it now. Briggs & Stratton has a racing division. They have the money to be a venue sponsor for the kart track at Road America. Motard events are often run at kart tracks. It all makes perfect sense.