I agree. There is probably a big market for race replica bikes but it seems sportbike = racebike w/ lights has become the norm. Unfortunately, sales have backed this trend up. Comfy sport oriented bikes (Nakeds, UJMs etc) have typically been slow sellers w/o a lot of marketing support. As far as cruisers, I guess the attitude is that the owner (most of them) will mod it to suit their own taste anyway so with only a few exceptions, they are made to be totally general.