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I hope they succeed in the face of stiff competition from Japan or find a unique identity that creates their own customer base.

But, isn't it more likely that sales of new motorcycles will decline? The baby boomers that created Triumph's market are going to start disappearing. Who is going to care about the Bonneville 10 years from now? I rarely see anyone younger than 40 in my local Triumph shop. Triumph need to market to the under 30 population.
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